About

9% of pre-school children in the UK are obese. This is not acceptable. Many have tried to address the issue. There has been little success. The Wonder of ME sets out to change this.

The Wonder of ME, 14 years in the making, was finally “born” at the University of Harvard.  Founder Edna Kissmann, having just graduated from the global Advanced Leadership Initiative, committed to try and crack this ever-growing problem.

The Wonder of ME is based on three principles:

The solution lies in creating life-long healthy habits, only possible in early childhood. Young children are at the centre of The Wonder of ME

The Wonder of ME does not discuss health, does not lecture children about the do’s and don’ts of food and exercise. Instead, The Wonder of ME is a series of fun activities, using the latest computer-game technology. The learning is through experience and involvement. The children enjoy the benefits of good habits without being told by adults that these ARE good habits.

The Wonder of ME recognises young children’s great capacity to learn. It honours their need to be acknowledged as experts, despite their young age. It makes good use of their desire to compete with one another. It encourages them to make changes at home, for the whole family.

At this stage, The Wonder of ME is work-in-progress, looking to work together in the fields of child development, education, nutrition, physical activity, storytelling and computer game design… in fact, anyone with great ideas and a passion to create change.

Who we are

Edna Kissmann    

Edna Kissmann is a communication strategist with a worldwide reputation as an advisor, mentor and a formal coach to senior teams of leading global organisations.

Edna Kissmann is a healthcare communications innovator.  She developed an approach based on the management of perceptions, which influence the way scientific evidence is understood and used by non-scientists. She is also one of the early advocates for the involvement of patients in decisions about care.

Edna spent 21 years in the global firm of Burson-Marsteller, ultimately leading the global healthcare practice. She carried on campaigning on health and patient issues under the banner of Kissmann Langford Consulting, her own boutique consultancy.

Her leadership was recognised when she was invited to the University of Harvard in 2016, as a Fellow of the Advanced Leadership Initiative.


Dr Edward McCaffrey

Award winning Producer/Director/Writer, Eddie McCaffrey, is the founder of internet TV company, Joose TV. Clients include the World Health Organization, The Oxford Health Alliance, the UK’s Department of Health and the Organization for Security and Co-operation in Europe – with documentaries, events filming, live and on-demand webcasts, high-profile interviews, case-study films, website/app design and builds. Eddie is a consultant on online content, strategy and management, to organisations that want to maximise their online presence.

Eddie is also a Senior Lecturer on the BA/MA Film program at Middlesex University, London, where he has just completed a Professional Doctorate. Eddie’s Doctorate looked at the relationship between academia and the corporate/NGO film sectors and how things, especially in the field of human health and chronic diseases, can be improved.


Julie Whittaker

Julie is an experienced communications expert with a background primarily in healthcare.  Her work with many pharmaceutical companies has developed her interest and passion to tackle the problems of obesity, particularly amongst children.   This work has included setting up Oxford Health Alliance – a global coalition to tackle the epidemic of chronic diseases.

Julie has experience of working in the not-for-profit sector including three years as Communications Director at Ashoka UK with specific responsibility for their corporate partnerships.

Her passion for changing the lives of children is evidenced by her commitment to serving as a governor of an inner-city school in Central London.